For agents, brokers and owners selling or renting. US, UK, Australia and Canada.

Your listing, written to sell.

Send the facts about the property. We write an MLS-ready description plus three short versions for portals, social and a flyer, from your facts only, and check every word against a fixed fair-housing list. In 2 days. Nothing invented.

Order my listing copyOne property, four versions $29
SAMPLE packMade-up property, made-up street
“14 Example Lane, Maplewood Heights”: a 4-bed home that does not exist, written from a made-up seller's notes
Before: the seller's draft
“Beautiful family home in a safe, quiet neighborhood with great schools! Master suite, huge family room perfect for the kids, walking distance to church and shops.”
After: the same house, described as a house
“Four-bedroom, two-and-a-half-bath home on a cul-de-sac in Maplewood Heights, 2,180 square feet, built 1998. The kitchen was renovated in 2023 with quartz counters, a gas range and a center island… The Maple Street shops and cafe are 0.3 miles away, Lincoln Elementary 0.4 miles.”
Fair-housing check sheet
9 phrases checked
3 flagged from the Fair Housing Institute list, 5 from the Inman list, 1 style note; every one with the swap we used
Four versions
MLS + portal + social + flyer
782 characters for the MLS box, 287 for the portal, 280 for a post, a 6-line flyer block
Two headline options
“Renovated kitchen, cul-de-sac lot, 2,180 square feet.”
Facts the seller gave, nothing added

Everything on this page marked SAMPLE describes a made-up property on a made-up street. See the full sample pack.

Why it matters

Describe the property, never the people.

The rule

Some words are not allowed

The Fair Housing Institute's advertising word list marks “safe neighborhood”, “empty nesters”, “near church(es)”, “adults only”, “mature couple” and dozens more as unacceptable in housing ads, because they refer to protected groups or discourage some buyers. Its own note: the list is a best-practice guide, not legal advice.

The habit

15 phrases agents still use

A Greater Boston Real Estate Board article lists phrases to ban from property descriptions: “great schools”, “safe neighborhood”, “nice neighbors”, “walking distance”, “near churches”, “master suite”, “great family home”, “perfect for the kids” and more, with the swap for each. Our check sheet uses the same swaps.

Honest

What we will not do

We will not invent a feature, a measurement, a year or a distance, and we will not write urgency we cannot source. If a fact is missing, we ask instead of guessing. Your MLS rules and your board's rules still apply; our check is a fixed word list, not a legal opinion.

How it works

Three steps. That is it.

1

Send the facts

Beds, baths, size, year built, the features and upgrades, what is nearby with distances if you know them, and a photo or a link to the photos. Two minutes in the form below. A rough draft of your own is welcome; we will fix it.

2

We write it

An MLS-ready description under 1,000 characters, a portal version, a social post and a flyer block, plus two headline options. Every line comes from your facts. Then we run every phrase through the fair-housing list and swap what fails.

3

You get the pack in 2 days

A PDF and a plain-text file with all four versions, the headlines and the check sheet (what we changed and why). One round of edits, free, if a fact changed or we got one wrong.

Free check

Does your draft describe the house, or the people?

Paste a listing description. The check runs in your browser against a fixed list of 101 words and phrases from the two sources above; nothing is sent anywhere. It is a word match, not a legal opinion, and it misses coded language a reader would catch.

Flag = on the Fair Housing Institute's unacceptable list. Caution = on the Inman list of phrases to drop, or a group-of-people phrase. Acceptable words on the Institute's list (family room, nursery, walk-in closet, quiet, private entrance) are not flagged.

Have us write it, $29

What you get

Four versions, two headlines, one check sheet.

MLS

The main description

Under 1,000 characters, so it fits most MLS remarks boxes. Opens with the type, size, lot and year, then the kitchen, the bedrooms, the outside, the systems, and what is nearby with distances.

Portal, social, flyer

Three short versions

A 300-character portal summary, a social post that reads like a person wrote it, and a six-line flyer block with the headline facts. All from the same facts, so nothing contradicts anything.

Check sheet

What we changed and why

Every phrase we checked, whether it was a flag or a caution, which list it came from, the swap we used and one line on why. Keep it with the listing file.

See the full sample pack

The price

One price. One property.

Listing Description Pack
$29
US dollars. £24 in the UK, A$45 in Australia, C$39 in Canada.
  • An MLS-ready description under 1,000 characters
  • A portal version, a social post and a flyer block
  • Two headline options
  • The fair-housing check sheet: every phrase, its list, the swap, the reason
  • PDF and plain text within 2 days of payment. One free round of edits. A second property is another order.

Pay by card through Whop, in your currency. The checkout asks for your order code from the form below (or the property address, and you email us the facts).

Or send the facts first

Questions

Straight answers.

Will you add features to make it sound better?

No. If you send “kitchen renovated”, we ask when and what was done; we do not write “chef's kitchen” unless you tell us what makes it one. Every measurement, year and distance in the copy is one you supplied.

Is the fair-housing check legal advice?

No. It is a fixed list of words and phrases from the Fair Housing Institute's published list and an Inman article, applied by hand to your copy, with the swap for each. Your MLS, your board and your state or country have their own rules. If you have a legal question, ask a lawyer.

Does this work for rentals and for the UK, Australia and Canada?

Yes. The structure is the same: type, size, rooms, condition, outside, what is nearby. Spelling and units follow your country (square metres and “garden” in the UK; square feet and “yard” in the US). The word check is built on US fair-housing lists; the “describe the property, not the people” rule reads the same everywhere.

How long is an MLS description allowed to be?

It varies by MLS. Most remarks fields take between 500 and 1,500 characters, so we keep the main description under 1,000 and give you the 300-character portal version for tight boxes. Tell us your limit in the notes and we will fit it.

Do you need photos?

They help us get the order of rooms and the feel right, but we never describe something we only see in a photo without you confirming it (a “new” roof in a photo is just a roof). Upload one or paste a link to the gallery.

Who does the writing?

AI tools draft from your facts; a person checks every line against your facts and the word list before it goes out. No fact gets in that you did not give us.

Order

Send the facts about the property.

Takes two minutes. We reply with your order code and the pay link for your country.

The $29 is paid by card through Whop after you get the link. We only use your details for this order and delete your files 90 days after delivery (see privacy).

Ready now?

Pay here, put the property address in the checkout box, and email the facts to listingcopy@mail.tab.bot from the address you pay with. Same pack, same 2 days.